Thought Leadership - HLB

Innovative People, Brighter Futures: Building People Capability for Strategic Growth

HLB’s chief people officer Stephanie Rix examines how technological disruption, shifting demographics, geopolitical realignments and urgent environmental challenges are reshaping not just the global economy but the lives and livelihoods of billions.

The future of work may be uncertain, but one thing is clear: organisations prioritising workforce development are better positioned to thrive in this new business environment, where unprecedented change is the norm regardless of organisational size.   

In this evolving landscape, the integration of people and business strategies is essential. People are not just part of the strategy—they are the strategy. Their skills and capabilities fuel growth, enabling future focused businesses to navigate disruption and drive performance. 

However, too often, talent management is treated as an isolated activity. Successful organisations, however, embed it at the core of their strategic operations. In reality, strategies are just words on paper without people bringing them to life. 

Marina Kooijmans,

HLB Chief People Officer

Aligning people strategy with business strategy

Long-term success hinges on seamlessly aligning talent management with broader business objectives. An aligned organisation ensures that its vision, goals, and strategies are clearly communicated and integrated across all departments, teams, and individual roles. This alignment encompasses strategic priorities, operating model design, talent management, organisational culture, operational processes, and adaptability to external changes, driving cohesive performance and achieving business objectives. 

Organisations integrating talent development into their core operations are better equipped to stay agile and responsive in a fast-changing world. The right skills, in the right places, make all the difference.  

As the chief people officer at HLB, I understand that a talent-centric business strategy ensures agility and responsiveness in adapting to market shifts. We recognise that the right skills in the right areas have the potential to propel businesses forward, and for this reason, talent management should be embedded into the core operational processes. 

However, a people-centric strategy isn't an end in itself. It's a means to ensure that every individual contributes meaningfully to the overarching business goals. When every individual aligns with the shared vision, the entire organisation moves forward. 

Identifying and developing critical capabilities

In a world of constant change, maintaining a competitive edge demands a clear understanding of which capabilities will drive success. While technology and processes are important, the human element—skills and behaviours—remains the most critical asset. 

Recent data from the Association for Talent Development shows that 74% of organisations report current skills gaps, and 75% expect future ones. This demonstrates the importance of fostering dynamic capabilities, as championed by scholars such as Teece, Pisano, and Shuen. Organisations must continually adapt their internal resources to meet new challenges, positioning themselves for growth by cultivating the right skills. 

Central to this is developing learning agility —the ability to thrive in new and unpredictable environments. Research from Korn Ferry highlights learning agility as a key predictor of leadership success. By embedding this into leadership development programmes, businesses create a workforce capable of evolving and leading in uncertain times. 

Embracing the shift to skills-based organisations

One of the most transformative shifts in talent management is the move from traditional role-based structures to skills-based organisations. This approach prioritises what employees can do beyond their job titles, creating the flexibility to deploy talent where it is most needed. 

Implementing a skills-based model requires a comprehensive transformation across the talent cycle, from hiring to development and career progression. This approach empowers employees to apply their strengths where they have the greatest impact, ensuring that talent is aligned with business needs. 

A robust learning ecosystem is essential to this model. Continuous learning must be woven into the fabric of organisational culture. The 70-20-10 model of learning —where 70% of learning happens through experience, 20% through social interactions, and 10% through formal education—provides a framework for embedding learning into daily work. This ensures that employees not only stay competitive but also take ownership of their development. 

Technology can play a vital role here. Personalised learning platforms can offer tailored pathways, from business language skills to future-focused areas like digital leadership, helping employees acquire the skills needed for their roles and career progression. 

Unique challenges in talent development

Rapid technological advancements, including automation and artificial intelligence, are shaping the future of work. To remain competitive, organisations must invest in upskilling and reskilling their workforce, ensuring employees have the digital skills necessary to thrive in this new landscape. 

The professional services sector has its own unique career development challenges, particularly in balancing technical expertise with the broader business acumen needed for leadership. To address this, organisations must create clear career pathways that allow employees to deepen their specialisation while gaining the broader skills necessary for leadership roles. 

Mentorship and coaching programmes play a vital role here. Personalised coaching not only helps employees achieve their career goals but also drives measurable improvements in performance and engagement. Investment in such initiatives signals a commitment to employee development, creating a more capable, motivated workforce.

Developing future-ready leaders

As business becomes increasingly complex and digitally driven, leadership must evolve.  

Research from the Association for Talent Development reveals that 48% of professionals report significant skill deficiencies among leaders of all levels, from managers to supervisors and team leaders. As a result, 58% are recruiting to address these critical skill shortages. 

Leaders today must be technically proficient and possess a high degree of emotional intelligence. This enables leaders to inspire and manage their teams effectively, especially during periods of change. 

Organisations investing in developing leaders with both technical skills and emotional intelligence are better equipped to succeed in a fast-paced, uncertain world. 

The most successful organisations focus on identifying and nurturing high-potential talent early, creating leadership development programmes that emphasise emotional intelligence and adaptability. 

How HLB is preparing for the future of work

In today's relentless pace of change, the most successful businesses are those that invest in their people. At HLB, we recognise the link between employee experience and business success and act on it. Our commitment to promoting workplaces that emphasise well-being, inclusion, and productivity is more than just good practice; it's a strategic imperative that drives engagement and sparks innovation. 

Our focus on diversity, equity, and inclusion (DEI) is one of the key elements of this strategy. Organisations that embrace diverse perspectives are better positioned to navigate complex challenges and generate innovative solutions.  

Agility and innovation are also key components. By applying agile methodologies to talent management, we ensure continuous feedback, rapid adaptation, and performance that evolves with market demands. Driving this agility further, HLB has created specialist communities and centres of excellence, to create more collaboration and expertise across the organisation.  

These hubs of innovation enable the company to respond swiftly to industry changes while empowering employees to grow in areas critical to future success. Bespoke learning pathways and future-focused skills development in areas like digital leadership are central to HLB's strategy, ensuring the workforce is prepared and primed to lead in the evolving landscape. 

HLB strives to align its workforce with shifting business goals, making learning and development a dynamic, ongoing process rather than a series of isolated events. 

Now is the time for business leaders to prioritise people’s capability as a strategic focus. The future belongs to those who invest in their people today, securing a brighter, more successful tomorrow. 

For more on how HLB is investing in its people, visit our careers page or explore our advisory services