SMS Latinoamérica: Case Study

SMS Latinoamérica’s "Misión Pyme" is focused on SME productivity and helping them grow

With a team of interdisciplinary professionals, SMS’s service focused on SMEs seeks to improve the productivity of companies and help them grow.

The professional development of SMEs is one of the most important pillars of any economy; or at least, that is how SMS sees it, and they have developed a consulting service that aims to improve the productivity of this type of company. "We help to develop small-big companies" is the commercial slogan with which they promote themselves, offering a product that has already been in the market for more than five years and has become a success in the region.

"Mision Pyme is a consulting service where a clear diagnosis is made, evaluating and advising to improve the internal management of each business", commented Silvia Tedin, Partner of SMS Buenos Aires, in charge of the practice and who led the project into the region. "Undoubtedly, this consultancy has a greater impact in the face of economic and financial variables that require permanent monitoring in order to continue carrying out healthy businesses and contributing to business growth in the face of adverse contexts", a context of inflation and shaky economies such as those in Latin America.

Silvia Tedin

Partner at SMS Buenos Aires

In this sense, "Misión Pyme" is a consulting service that consists of diagnosing, evaluating, and advising on the different areas of a company, providing the necessary support to contribute to business growth. The service works by selecting a "mission" and the number of professional hours that each company would like to assign to it (50, 100 or 150 professional hours plan).

The "missions" include:

- Business Strategy Mission: aims at advising companies in their strategic planning to help them make important decisions: for example, how to plan the future development of the company; how to align business objectives with the personal objectives of its managers; how to identify the areas of the business with the greatest strengths and opportunities; assisting in the generation of franchises, the delegation of tasks; the professionalisation of management teams; etc.

- Finance Mission: seeks to improve the financial cost of companies, from the management of collections and payments to suppliers, to the capital market. It addresses issues such as: resolving whether companies are being adequately financed; verifying currency and term matching; seeking to finance new projects; analysing available promotional and financial benefits; analyzing the valuation of companies and how to calculate investment returns, etc.

- Commercial and Marketing Mission: aids in improving commercial management. This involves seeking improvements in the management of sales teams; knowing the level of competitiveness of the companies; analysing customers and defining steps and goals to reach them; knowing what needs are covered with the different products to be able to orient commercial strategies; knowing the competitors and their weaknesses; analyzing and defining the pricing policy to be followed.

- Enterprise Risk Management Mission: helps to measure the impact of the risks to which companies are exposed and how to mitigate them. It works on aspects such as mitigating conflicts with personnel; ways of strengthening the internal control structure; safeguarding inventories; improving the control functions of purchasing, production, and commercial management; mitigating financial risks (exchange rate, terms, interest rates, etc.) and identifying risks to which businesses are exposed.

- Tax Mission: seeks to optimise the tax burden by recovering existing credits; knowing the national, provincial, or municipal taxes of each business; reducing labour costs; knowing taxes related to foreign trade and transfer pricing; properly using double taxation agreements; etc.

- Costs Mission: proposes the evaluation of ways to reduce costs and improve productivity. It assists companies in identifying suppliers and measuring their credibility; on how to ensure the lowest possible costs; on how and when to renew machinery; on how to achieve balance based on cost structure; on how to prepare a cost budget and on how to manage fixed assets.

- Quality and Production Mission: proposes the evaluation of the way in which quality and production processes are managed in companies. It seeks to resolve issues inherent to the implementation of quality management systems; obtaining certificates and quality standards according to each activity; inventories, purchasing programs, waste reduction, idle capacity of personnel and equipment.

- Accounting and Administration Mission: seeks to evaluate the financial information flows of the businesses for timely decision making. It seeks to improve accounting information circuits; to redesign accounting according to needs; to prepare management reports based on accounting; and to achieve an up-to-date and less time-consuming administration.

- Human Resources Mission: proposes to enhance the effectiveness of work teams. How to encourage them; how to hire them in an intelligent way; how to attract and retain talent; how to solve conflictive situations; how to design career plans and performance evaluations, etc.

- Communication Mission: the goal is to think of effective internal and external communication strategies for companies. How to implement a communication plan, think about the audiences and the way to reach them with the different products of each company; the impact of the actions, knowledge of new communication channels, brand uses, policies, communication tools and the creation of press actions.

- Technology Mission: explores how to obtain the best results from the technological platform. To know if the necessary infrastructure is in place, if the technologies applied are useful for each company; if there is better software than that already in use by the companies; equipment renewal; remote work.

- Sustainability Mission: advises on the sustainable management of actions and links each company has with the community and the environment: Corporate Social Responsibility; social projects, inclusive purchases, environmental impact; sustainability plan.

"Our different specialists assign hours to SMEs," says Tedin. "These are hours of high impact and added value that usually translate into continuous improvements and in the day-to-day management of each company, such as cost reduction, improvements in planning and coordination in the different areas of the business in order to improve productivity and make the business grow by accompanying the entrepreneur in decision making.”

Since its launch in 2016, more than 10,000 hours of consulting have been provided to small businesses in the region; the most successful case was a civil association that came to us presenting losses and, with the help of the consulting hours, managed to reverse the situation, to making a surplus with profits in all subsequent years.

Tedin concludes: "It is very gratifying to see that, through consulting and assistance to many SMEs, they can transform, grow, professionalise, and therefore create more jobs. No country can develop without strengthening the SME network, they are the job creators par excellence, making possible the growth and social ascent of the population.”